
I did not see this one coming. At The Masterminders this week, where I had just spoken, I was handed an award I had no idea was on the table:
This category includes recorded webinars and live sessions on AI search, SEO, Web3 marketing and AI-powered content systems. Sessions are practical and strategy-led, often based on real experiments, case studies and client work. Use this section to learn directly from applied experience rather than theory.

I did not see this one coming. At The Masterminders this week, where I had just spoken, I was handed an award I had no idea was on the table:

I first gave this talk at the Masterminders Conference (One Book, 250+ Pieces of Content) and then I created a longer version and more in detail version for my newsletter

How to Scale Content Operations with AI Automation (Insights from SBC Malta) Struggling to scale content production without sacrificing quality or burning out your team? You’re not alone. Most teams

Recently I presented Mastering AI Search for Startups at the NatWest Accelerator Hub — a session built around the framework in my book, covering why most startups are invisible in

Master AI search for Web3 brands. Learn to appear in ChatGPT & Perplexity. Start optimizing your crypto content today!

Today I’m excited to share something I’ve been working on for a while, my book Mastering AI Search for Crypto & Web3 Brands, From SEO to GEO: How to Appear

Unlock the secret to repurposing content 10x faster with an AI avatar! Discover a simple workflow to transform your ideas into engaging posts. Read more!

On December 15, 2025, I had the incredible opportunity to join Emanuel Petrescu, founder of How About Some Marketing?, for a live, hands-on webinar: “Using Custom GPTs to Create AI

A few days ago, I spoke at DevConnect Buenos Aires , a major global gathering for the Ethereum and Web3 ecosystem. And yes, this one was extra special: it happened

Hace un tiempo di una charla con este mismo título en el British Computing Society en Londres.Esta semana la traje a casa: Córdoba, Argentina – con este evento gestionado por

Let’s be real: content is everywhere, but good content is still painfully rare. That’s because most people are using AI like it’s a magic trick. They expect ChatGPT to write

Artificial intelligence is everywhere—yet women are falling behind in adopting it. According to Deloitte, in the UK (2024), 43% of men had adopted generative AI vs 28% of women. This

Let’s be honest: most content creation processes are painfully slow and often disconnected from what actually ranks. You’ve got a team writing manually, optimising with guesswork, and hoping for traffic.

Discover how AI and automation can revolutionize your Web3 content creation, saving you time and enhancing quality. Read on to transform your strategy!

This blog post is based on a webinar I recently led for SheFi, where I had the opportunity to speak directly to a group of brilliant, mission-driven builders and founders

Recently I joined the SEO in 2023 podcast series with David Bain — part of a Majestic series of additional insights — where we broke down something I call the

TLDR Using a custom Content Management System (CMS) can often be inaccessible and negatively affect efficiency, technical seo, and cause wider SEO issues. One-page websites restrict how many keywords a

These are just a few of the basics when it comes to SEO for web3 projects across channels and media. In order to make sure you really have your website