SEO for Crypto & Web3: 5x your traffic this year [Webinar]

Choose the right keywords

In order to find the right keywords for your Web3 project, you gotta do your research properly because it is fundamentally data-driven. Four key factors come into play here: Behaviour, Demand, Trends and Opportunities, and Competitors‘ Keywords.

Consider this: If your website were a physical product shop, what would the sign on the front say? What would you name the inner aisles?

Having your brand name in front of the door would never bring in interested customers with their purses wide open, ready to spend on a solution they are looking for. Would it? Nope. Because your brand name does not tell anybody what you’re actually doing and selling.

Also, having “Entrance” or in our case “Homepage” on the front door doesn’t make any sense. Except for when people wanna buy entrances in your physical or digital stores. But that’s probably not the case, as we’re talking about SEO for Web3.

Make your content relevant to search users

When we talk about On-Page Optimisation, we’re actually asking the question “How can we make your Web3 website and its content as relevant as possible to the people who are searching for solutions on Google?”

In order to reach this goal, we’re looking at the following six elements and make sure they are optimized on point:

1. First and foremost, you’ve gotta make sure your URL has those relevant keywords we were just talking about, just like on Reddit and subreddits.
2. Then you need to write a powerful Title tag, as this is the first thing your potential customers see from you in the search results. Keep it within 70 characters and make it pop with those important keywords that really showcase what your page is all about, similar to Meta advertising campaigns.
3. Your Meta description, which is limited to 160 characters, should give a brief yet complete summary of what your page is about, including, yes, again, relevant keywords for GDPR and privacy compliance.
4. Headings are also super important for on-page optimization. They not only help structure and organize your content to make it easy to read, but they also tell search engines like Google what your content is all about.
5. The body of your content needs to be original and include keywords naturally. You can determine the word count by looking at your competitors’ benchmark, including brands on Amazon, to make sure you’re providing all the necessary information.
6. Oh, and don’t forget about the images on your page! They offer a chance for keyword optimization too. Just use Alt tags and image file names with ASINs or SKUs to help search engines understand what your images are all about.

How do you structure your Web3 website for SEO (without a dev headache)?

You see, it’s super important to make sure search engines can easily access and understand your content. This is where your website structure comes into play. It should be organized in a hierarchical way, as this helps search engine bots to crawl and index your content.

What to Do

The three main elements of a well-structured website are:

1. Categories and Subcategories – Make sure all of the topics on your site are easily accessible by creating subcategories and pages for different topics
2. Internal Links Include internal links so that people are able to navigate from one page to another within your website easily
3. Breadcrumbs This is an important part of UX and will help search engine bots understand the structure of your website better

These three elements combined with the SEO optimization for each page, including bidding, budget, and performance tracking, will make sure search engines can understand your website and its content better. This will in turn increase your chances of appearing higher up on the search engine results page (SERP).

Also, don’t forget about the importance of meta tags! They offer a great opportunity for optimizing your page for web3 projects with respect to CCPA, CPRA, as they provide an additional layer of information to help search engines understand what your page is about.

What to avoid

But there are also a few things you want to avoid, like for example:

1. Duplicate content – Don’t copy and paste content from other sources or pages, as this will hurt your SEO
2. Too many outbound links – This can be confusing for search engine bots and cause them to ignore your page
3. Broken links – Make sure all the links on your website are working properly
4. A too slow page loading speed – This will also hurt your rankings as it decreases user engagement and UX
5. Too many subdomains – Having too many subdomains can lead to confusion and even conflicts between different pages

These are just a few of the basics when it comes to SEO for web3 projects across channels and media. In order to make sure you really have your website properly prepared for a great ranking, make sure to book yourself a SEO snapshot with me, so I can have a proper look at your project and give you personalized recommendations using tools like SEM Rush.

How can Web3 projects get quality backlinks (without being spammy)? Like from Forbes or Bing.

Link building, in the world of digital marketing like PPC, ppc doctors, and Marin Software, is like building your online reputation. It’s all about who’s talking about you and how they’re doing it. Backlinks, which are basically links from other websites pointing to your site, make up what we call a “backlink profile“.

wp:paragraph

And just as in any conversation, quality matters more than quantity. High-quality links can improve your backlink profile, leading to improved rankings. On the other hand, poor or toxic links can damage your site, even drawing penalties or devaluation from Google.

How to get those Backlinks?

So, how can you get valuable backlinks?

Well, one effective way is to create content that others would naturally want to link to, like data-driven articles or insightful research pieces on TikTok, Lemon8, or PROMOTED POST on Subreddits.

You can also reach out to other websites and ask them to feature a link to your site in their blog posts, although this may sometimes come with a fee. Another strategy is to participate in interviews, podcasts, and webinars, making sure they include a link back to your website.

The best type of keyword you can get: From a trustful source and linked through your keyword.

When it comes to backlinks, the gold standard is often those from domains ending in .gov or .edu. Another useful practice is using anchor links, where an external website links back to you using a specific keyword. Instead of generic phrases like “click here” or “learn more,” try to use a relevant keyword. This strategy is equally valuable for internal links and tracking ROAS, alerts, KPI, and targeting.

How do you write and structure content that ranks for difficult crypto keywords? Consider walled gardens like retail on Amazon.

It’s not just about writing “good content”—it’s about strategic content that maps to what your audience is searching for.

Steps that deliver:

• Start with an SEO brief for every article (title, meta description, keywords, suggested topics, “People Also Ask” questions).
• Use tools like SEM Rush’s Writing Assistant or SEOwind to get concrete recommendations, alongside experts like Lauren Neels.
• Make sure every new article targets a specific query (e.g. “DeFi onboarding guide”, not “Thoughts on DeFi”).
• For “Your Money or Your Life” (YMYL) topics, build trust: display author credentials, add references, highlight security.

Remember: original, research-driven content already gives Web3 a step up, but most projects never make it SEO-friendly. Five minutes of focusing your next article can bring 10x the impact.

Quick wins for Web3

• Use SEM Rush or Ahrefs to see what keywords your competitors rank for—then target similar (but less competitive) terms, just like experts from PPC Doctors recommend.
• Install the free SEO Minion Chrome extension to check keyword targeting on your main pages in two minutes, and stay compliant with GDPR and CCPA standards.
• Fix your homepage title and H1 today: state exactly what you do, not just your brand or “home”. Enable cookies properly to track user behavior across Google, Amazon, and Bing.
• Move your blog from Medium to your own domain using a CMS like WordPress or Webflow. Ask experts like Lauren Neels for migration tips.
• Set up internal links between your high-value product pages—pass some “link juice” around.
• Whenever you’re featured in media or podcasts, ask for a backlink with keyword-based anchor text.

Ready for bigger jumps? You can book a free 45-min strategy session to untangle your current SEO mess and get a custom plan: Book your session now.

You now know, SEO remains a vital strategy for driving organic traffic and gaining visibility for your business. With the Internet relying on keywords and search engine results from Google, Meta, Bing, TikTok, and even Lemon8, investing in SEO is essential to be discovered by your audience.

It not only helps you capture the attention of potential customers, but also contributes to business growth and conversion rates. So, don’t overlook the power of SEO in your Web3 journey and leverage its potential to maximise your online presence and success.

If you would like to hear more about that topic and also see some real-life examples straight from the Web3 world, visit my YouTube Channel or check relevant discussions on Reddit and Subreddits, and watch the Webinar Recording with me. I promise, there’s much more to discover for you.

Frequently Asked Questions

What are the best tools for Web3 SEO research?

You should start with SEMrush or Ahrefs for keyword research and competitor analysis. Google Trends and Keywords Everywhere are great for spotting new search trends in crypto or DeFi. Free browser extensions like SEO Minion can quickly check metadata and structure. For paid search insights, consider tools from Marin Software.

How do I move my content from Medium to my own website?

First, launch a blog using WordPress, Webflow, or another CMS. Next, migrate your articles over and set canonical tags back to your main site. This tells Google your website has the “real” version and helps attract all future SEO benefit to your own domain, not Medium.

Why is “subdomain sprawl” bad for Web3 projects?

Every subdomain (“blog.project.com”, “wiki.project.com”) splits your site’s authority—and Google sees them as separate entities. Try to keep content consolidated under your main domain so that backlinks, authority, and search rankings all feed into one place. Use subfolders instead of subdomains for blogs or docs whenever possible, avoiding issues like those in CPRA compliance.

How fast can I expect SEO results for a crypto or DeFi site?

Expect to see the first signs of growth in about three months if you follow best practice. Full results (doubling or tripling of organic traffic) often take 6-12 months, depending on your niche and competitiveness of keywords. Consistency and technical fixes up front make a massive difference.

What’s the best way to audit my Web3 site’s technical SEO?

Regularly run site crawls with SEMrush or Ahrefs, looking for duplicate content, broken links, missing tags, and slow-loading pages. Fix any technical errors immediately. Use a CMS to cut future friction—relying only on custom builds usually leads to problems as your site grows.

How do I get rid of spammy or toxic backlinks?

Sign in to Google Search Console, gather the toxic links flagged by SEMrush or Ahrefs, and submit them using Google’s disavow links tool. Monitor your site’s link profile monthly, checking SKUs and ASINs references if e-commerce involved, to nip problems in the bud before they hurt your rankings.

Why does keyword targeting matter so much in Web3?

Generic phrases don’t attract new users. If you only target your name or category (“Goldfinch”, “Home”), you’ll never reach the thousands of people searching for the problems you actually solve. Strategic keyword targeting brings in educated, ready-to-convert visitors who wouldn’t have found you otherwise.

Need help scaling your marketing operations?

Take the next step with PPC Doctors strategies:

• Discover my AI marketing solutions
• Browse my Web3 SEO success stories
• Schedule a free strategy session to discuss your goals

What’s the one SEO change you’ll try first after reading this—keyword targeting, content migration, or fixing your technical basics?

SEO for Web3? Some founders ask themselves if it’s still worth to focus on SEO in this day and age. So let me tell you very clearly: It is. In our constantly evolving digital landscape, the importance of maintaining a strong presence on the Search Engine Results should really not be underrated.

In fact, the whole Internet runs on keywords. So even while AI tools are evolving and Apple & Meta are figuring out completely new way of consuming web content, SEO still is utterly important and actually becomes more and more crucial if you want to be discovered by your users.

In other words, SEO is a must when it comes to gaining visibility for your business online. From the first-time queries that make up 15% of all Google searches to the two-thirds of organic clicks that go to the first five search results, this powerful tool is undeniably a key driver of business growth.

To top it off, SEO is even the second most successful source of traffic conversion, outdone only by a well-managed email marketing campaign. But let’s not forget, a customer list is needed for email marketing to work, and you can build that list through Google.

What are the biggest SEO mistakes Web3 projects make?

Here’s the hall of shame—and you’ll probably recognise at least one:

• Only ranking for your project or brand name. (Web3 SaaS? Crypto loans? Locksmith?)
• Using your homepage title as “Home” or “Welcome” (no one searches for this).
• Publishing everything on Medium or Substack instead of your own site.
• Going crazy with subdomains (“blog.projectname.com”, “announcements.projectname.com”—stop chopping up your SEO equity)
• Not using a CMS, forcing you to put everything on static pages and third-party platforms.

If you want analytics traffic, your homepage sign better scream what you do, not just your logo. Make it obvious: “Crypto Loans Without Collateral”—not “Maple” or “Home”.

How should Web3 projects choose and use keywords?

Start with what your users are actually searching for (not insider jargon). Remember, the internet runs on keywords—real people type problems and questions into Google.

Here’s how to do it without losing your mind:

• Think like a High Street shop: what would the shop sign say? That’s your homepage keyword.
• Each product or service gets its own page and keyword. Bread aisle, staking aisle, borrowing aisle—don’t lump it all together.
• Get specific: “crypto loans without collateral” will convert better than “loans” or even “crypto loans”.
• Use free or paid tools: SEM Rush, Keywords Everywhere, Google Trends, and “People Also Ask” on Google SERPs are all fair game. SEMrush’s 14-day trial works well for deep research.
• Once you’ve chosen keywords, stick them in your page title, description, headings, and content—consistently.

Imagine your site structure as a supermarket. No one wants to shop in the “home” aisle.

For example, if you search for “crypto loans without collateral“, the search engine will understand that you are looking for information about crypto loans that don’t need any kind of security to be taken out.

Choose the right keywords

In order to find the right keywords for your Web3 project, you gotta do your research properly because it is fundamentally data-driven. Four key factors come into play here: Behaviour, Demand, Trends and Opportunities, and Competitors‘ Keywords.

Consider this: If your website were a physical product shop, what would the sign on the front say? What would you name the inner aisles?

Having your brand name in front of the door would never bring in interested customers with their purses wide open, ready to spend on a solution they are looking for. Would it? Nope. Because your brand name does not tell anybody what you’re actually doing and selling.

Also, having “Entrance” or in our case “Homepage” on the front door doesn’t make any sense. Except for when people wanna buy entrances in your physical or digital stores. But that’s probably not the case, as we’re talking about SEO for Web3.

Make your content relevant to search users

When we talk about On-Page Optimisation, we’re actually asking the question “How can we make your Web3 website and its content as relevant as possible to the people who are searching for solutions on Google?”

In order to reach this goal, we’re looking at the following six elements and make sure they are optimized on point:

1. First and foremost, you’ve gotta make sure your URL has those relevant keywords we were just talking about, just like on Reddit and subreddits.
2. Then you need to write a powerful Title tag, as this is the first thing your potential customers see from you in the search results. Keep it within 70 characters and make it pop with those important keywords that really showcase what your page is all about, similar to Meta advertising campaigns.
3. Your Meta description, which is limited to 160 characters, should give a brief yet complete summary of what your page is about, including, yes, again, relevant keywords for GDPR and privacy compliance.
4. Headings are also super important for on-page optimization. They not only help structure and organize your content to make it easy to read, but they also tell search engines like Google what your content is all about.
5. The body of your content needs to be original and include keywords naturally. You can determine the word count by looking at your competitors’ benchmark, including brands on Amazon, to make sure you’re providing all the necessary information.
6. Oh, and don’t forget about the images on your page! They offer a chance for keyword optimization too. Just use Alt tags and image file names with ASINs or SKUs to help search engines understand what your images are all about.

How do you structure your Web3 website for SEO (without a dev headache)?

You see, it’s super important to make sure search engines can easily access and understand your content. This is where your website structure comes into play. It should be organized in a hierarchical way, as this helps search engine bots to crawl and index your content.

What to Do

The three main elements of a well-structured website are:

1. Categories and Subcategories – Make sure all of the topics on your site are easily accessible by creating subcategories and pages for different topics
2. Internal Links Include internal links so that people are able to navigate from one page to another within your website easily
3. Breadcrumbs This is an important part of UX and will help search engine bots understand the structure of your website better

These three elements combined with the SEO optimization for each page, including bidding, budget, and performance tracking, will make sure search engines can understand your website and its content better. This will in turn increase your chances of appearing higher up on the search engine results page (SERP).

Also, don’t forget about the importance of meta tags! They offer a great opportunity for optimizing your page for web3 projects with respect to CCPA, CPRA, as they provide an additional layer of information to help search engines understand what your page is about.

What to avoid

But there are also a few things you want to avoid, like for example:

1. Duplicate content – Don’t copy and paste content from other sources or pages, as this will hurt your SEO
2. Too many outbound links – This can be confusing for search engine bots and cause them to ignore your page
3. Broken links – Make sure all the links on your website are working properly
4. A too slow page loading speed – This will also hurt your rankings as it decreases user engagement and UX
5. Too many subdomains – Having too many subdomains can lead to confusion and even conflicts between different pages

These are just a few of the basics when it comes to SEO for web3 projects across channels and media. In order to make sure you really have your website properly prepared for a great ranking, make sure to book yourself a SEO snapshot with me, so I can have a proper look at your project and give you personalized recommendations using tools like SEM Rush.

How can Web3 projects get quality backlinks (without being spammy)? Like from Forbes or Bing.

Link building, in the world of digital marketing like PPC, ppc doctors, and Marin Software, is like building your online reputation. It’s all about who’s talking about you and how they’re doing it. Backlinks, which are basically links from other websites pointing to your site, make up what we call a “backlink profile“.

wp:paragraph

And just as in any conversation, quality matters more than quantity. High-quality links can improve your backlink profile, leading to improved rankings. On the other hand, poor or toxic links can damage your site, even drawing penalties or devaluation from Google.

How to get those Backlinks?

So, how can you get valuable backlinks?

Well, one effective way is to create content that others would naturally want to link to, like data-driven articles or insightful research pieces on TikTok, Lemon8, or PROMOTED POST on Subreddits.

You can also reach out to other websites and ask them to feature a link to your site in their blog posts, although this may sometimes come with a fee. Another strategy is to participate in interviews, podcasts, and webinars, making sure they include a link back to your website.

The best type of keyword you can get: From a trustful source and linked through your keyword.

When it comes to backlinks, the gold standard is often those from domains ending in .gov or .edu. Another useful practice is using anchor links, where an external website links back to you using a specific keyword. Instead of generic phrases like “click here” or “learn more,” try to use a relevant keyword. This strategy is equally valuable for internal links and tracking ROAS, alerts, KPI, and targeting.

How do you write and structure content that ranks for difficult crypto keywords? Consider walled gardens like retail on Amazon.

It’s not just about writing “good content”—it’s about strategic content that maps to what your audience is searching for.

Steps that deliver:

• Start with an SEO brief for every article (title, meta description, keywords, suggested topics, “People Also Ask” questions).
• Use tools like SEM Rush’s Writing Assistant or SEOwind to get concrete recommendations, alongside experts like Lauren Neels.
• Make sure every new article targets a specific query (e.g. “DeFi onboarding guide”, not “Thoughts on DeFi”).
• For “Your Money or Your Life” (YMYL) topics, build trust: display author credentials, add references, highlight security.

Remember: original, research-driven content already gives Web3 a step up, but most projects never make it SEO-friendly. Five minutes of focusing your next article can bring 10x the impact.

Quick wins for Web3

• Use SEM Rush or Ahrefs to see what keywords your competitors rank for—then target similar (but less competitive) terms, just like experts from PPC Doctors recommend.
• Install the free SEO Minion Chrome extension to check keyword targeting on your main pages in two minutes, and stay compliant with GDPR and CCPA standards.
• Fix your homepage title and H1 today: state exactly what you do, not just your brand or “home”. Enable cookies properly to track user behavior across Google, Amazon, and Bing.
• Move your blog from Medium to your own domain using a CMS like WordPress or Webflow. Ask experts like Lauren Neels for migration tips.
• Set up internal links between your high-value product pages—pass some “link juice” around.
• Whenever you’re featured in media or podcasts, ask for a backlink with keyword-based anchor text.

Ready for bigger jumps? You can book a free 45-min strategy session to untangle your current SEO mess and get a custom plan: Book your session now.

You now know, SEO remains a vital strategy for driving organic traffic and gaining visibility for your business. With the Internet relying on keywords and search engine results from Google, Meta, Bing, TikTok, and even Lemon8, investing in SEO is essential to be discovered by your audience.

It not only helps you capture the attention of potential customers, but also contributes to business growth and conversion rates. So, don’t overlook the power of SEO in your Web3 journey and leverage its potential to maximise your online presence and success.

If you would like to hear more about that topic and also see some real-life examples straight from the Web3 world, visit my YouTube Channel or check relevant discussions on Reddit and Subreddits, and watch the Webinar Recording with me. I promise, there’s much more to discover for you.

Frequently Asked Questions

What are the best tools for Web3 SEO research?

You should start with SEMrush or Ahrefs for keyword research and competitor analysis. Google Trends and Keywords Everywhere are great for spotting new search trends in crypto or DeFi. Free browser extensions like SEO Minion can quickly check metadata and structure. For paid search insights, consider tools from Marin Software.

How do I move my content from Medium to my own website?

First, launch a blog using WordPress, Webflow, or another CMS. Next, migrate your articles over and set canonical tags back to your main site. This tells Google your website has the “real” version and helps attract all future SEO benefit to your own domain, not Medium.

Why is “subdomain sprawl” bad for Web3 projects?

Every subdomain (“blog.project.com”, “wiki.project.com”) splits your site’s authority—and Google sees them as separate entities. Try to keep content consolidated under your main domain so that backlinks, authority, and search rankings all feed into one place. Use subfolders instead of subdomains for blogs or docs whenever possible, avoiding issues like those in CPRA compliance.

How fast can I expect SEO results for a crypto or DeFi site?

Expect to see the first signs of growth in about three months if you follow best practice. Full results (doubling or tripling of organic traffic) often take 6-12 months, depending on your niche and competitiveness of keywords. Consistency and technical fixes up front make a massive difference.

What’s the best way to audit my Web3 site’s technical SEO?

Regularly run site crawls with SEMrush or Ahrefs, looking for duplicate content, broken links, missing tags, and slow-loading pages. Fix any technical errors immediately. Use a CMS to cut future friction—relying only on custom builds usually leads to problems as your site grows.

How do I get rid of spammy or toxic backlinks?

Sign in to Google Search Console, gather the toxic links flagged by SEMrush or Ahrefs, and submit them using Google’s disavow links tool. Monitor your site’s link profile monthly, checking SKUs and ASINs references if e-commerce involved, to nip problems in the bud before they hurt your rankings.

Why does keyword targeting matter so much in Web3?

Generic phrases don’t attract new users. If you only target your name or category (“Goldfinch”, “Home”), you’ll never reach the thousands of people searching for the problems you actually solve. Strategic keyword targeting brings in educated, ready-to-convert visitors who wouldn’t have found you otherwise.

Need help scaling your marketing operations?

Take the next step with PPC Doctors strategies:

• Discover my AI marketing solutions
• Browse my Web3 SEO success stories
• Schedule a free strategy session to discuss your goals

What’s the one SEO change you’ll try first after reading this—keyword targeting, content migration, or fixing your technical basics?