Financial services has the most expensive paid search clicks of any industry, so organic visibility matters more here than almost anywhere. Yet most fintech brands compete for the same generic terms as banks and global players with far more authority, and lose.
AI search raises the bar again. Assistants recommend providers they can verify: clear product and corridor pages, transparent fees, regulatory details and consistent third-party mentions. Brands that are vague about what they offer, or bury it behind app downloads, get left out of the answer.
Fintech sites also change constantly. Migrations, rebrands and new markets are where hard-won rankings get lost if search is not part of the plan.
This service designed for:
This is not for:
Technical health, content coverage, backlink authority against your competitors and current presence in AI answers, turned into a page-by-page action list. The same audit approach gave TalkRemit a roadmap to compete with Wise and Remitly.
Focused pages for every product, market and corridor you serve, written around how customers compare providers and structured so AI systems can quote fees, features and coverage.
Website migrations, rebrands and replatforms planned so rankings survive the move: redirect mapping, schema, indexing control and launch checks. A nine-month Barclays migration led by Victoria Olsina grew commercial traffic by 20.7%.
Monthly content, optimisation and authority building, with regular testing in ChatGPT, Perplexity and Google AI Overviews to track where your brand appears.
A review of your current rankings, AI visibility and competitors, plus the products and markets that bring in your highest-value business.
A ranked list of the pages to build or rebuild first, chosen by commercial value and how quickly each can rank and be cited.
Briefs, content and technical fixes, written in your company’s voice and ready for your team to review before publishing.
Rankings, AI citations and enquiries tracked monthly, with the approach extended to further products and markets once the first pages perform.
Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.
Not because they lack content.
Not because they lack effort.
But because AI systems cannot reliably understand, verify, or reuse what they’ve built.
This book explains why and what to fix.
Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.
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SEO drove over $1.75M in influenced revenue from closed-won deals, with organic search responsible for 50% of all leads and top rankings for enterprise blockchain terms, ahead of IBM.
In less than a year, Victoria Olsina’s SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.
Our client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.
We partnered with Bando: a Web3 payments protocol, to launch a programmatic SEO system powered by custom AI Marketing Agents trained on the brand’s voice and taxonomy. These agents generated over 200 landing pages covering chains, brands, countries, and use cases, designed to rank and convert.
In just 3 months, the results were transformative:
Organic traffic surged 308% vs the previous quarter
LLM sessions from ChatGPT doubled, driving new discovery
Top 10 rankings for top gift card products such as Roblox, Uber Eats, Amazon, Netflix, etc
This AI-powered system now scales content velocity while unlocking new SEO acquisition channels, across Google and LLMs.
A programmatic AI system produced more than 200 landing pages and grew organic traffic 308% in a single quarter, doubled ChatGPT-referred sessions, and earned top-10 rankings for major gift-card products.
Head of Content at Nethermind
"Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."
VP of Marketing at Serotonin
"You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"
Head of Institutional Marketing at ConsenSys
"Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."
Investor Partner at Variant (Former Content Marketer at ConsenSys)
AI assistants recommend providers they can verify and quote: clear product pages, transparent fees and coverage, regulatory details, and consistent mentions on comparison sites and in the press. Vague or app-only information gives them nothing to cite.
Yes. Financial services has some of the most expensive paid search clicks of any industry, and organic traffic keeps working without paying per click. For brands competing with Wise or major banks, SEO is how a smaller provider earns visibility on the products it serves best.
Map every old URL to its closest new equivalent, keep content and internal links intact where possible, and test before and after launch. A nine-month Barclays migration led by Victoria Olsina grew commercial traffic by 20.7% and conversions by 11.3%.
Focus on the products, markets and questions you serve best. Dedicated corridor or product pages, comparison pages and links pointed at those pages let a smaller provider win specific searches instead of competing head on for generic terms.
Yes. The content explains products and answers customer questions factually, without promising outcomes. Every page goes to your team for compliance review before publishing, so regulatory requirements stay in your hands.
Traditional SEO aims to win a position on a Google results page. AI SEO, also called GEO, aims to make your brand the one an AI assistant names when someone asks for a recommendation. The two overlap, but the selection criteria differ. Google weighs links and relevance across the whole page, while AI systems look for self-contained answers they can quote, consistent facts about your brand across independent sources, and signals of trust they can verify. In financial services, where trust decides every choice, being cited matters as much as ranking. Victoria Olsina builds for both.
"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"