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Scale You Web3 Content with Custom AI Tools and Rank on LLMs [Devcon]

victoria olsina speaks about scaling content with ai at devcon women in web3 hub
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A few days ago, I spoke at DevConnect Buenos Aires ,  a major global gathering for the Ethereum and Web3 ecosystem. And yes, this one was extra special: it happened in my home country, Argentina 🇦🇷

As part of the Dev3Pack Village, I joined founders, devs, and marketers to talk about something that’s top of mind for almost every team in Web3 right now: How do you scale content with AI without sounding robotic — or worse, getting it wrong?

Because here’s the thing no one wants to admit:

Generic AI content fails.
It breaks trust, introduces errors, and makes your team sound like everyone else.

Nov 20th Session: Scale Your Content with Custom AI Tools for Dev3Pack Village & Mujeres en Crypto

​This talk wass part of the Women in Web3 Community Hub, a community hub organised within Devconnect (Registration link: https://luma.com/i9uff01n?tk=mWNbQc)

This is exactly the same session I previously delivered at the British Computing Society, earlier in October this year.

 

Slides:

The feedback for this session was fantastic! Devcon, you stole my heart:

 

 

Want to take the next step in your AI Marketing journey? Get my AI Bundle

Web3Pack AI Masterclass + Custom GPTs & Automations:
https://bit.ly/web3pack-ai

Nov 5th Session:  From Google to GPT, How to Rank Everywhere in the Age of AI Discovery

I was invited to speak about something I’ve been obsessed with since 2023: how AI discovery is reshaping SEO, and how Custom GPTs can help Web3 projects scale their content while staying authentic and technically accurate.

The session — “Scale Your Web3 Content with Custom AI Tools (and Rank on LLMs)” — introduced a new way of thinking about visibility in the age of ChatGPT and Perplexity. Instead of trying to “beat” the algorithm, we can train our own.

Below, you can watch the full SlideShare deck, read key takeaways, and access the resources mentioned during the talk.

I don’t have a live recording for this session, but most the topics I covered can be found in these 2 other videos:

 

The feedback from this session was wonderful – thank you for all your kind words!

 

Key Takeaways:

1. From Search to Discovery

How LLMs, not crawlers, now drive visibility and shape buying decisions.

2. What’s Changed in SEO for AI Discovery

The five new rules for being read by AI: structure, reputation, data, feeds, and trust.

3. Why Generic AI Content Fails

Four core problems: robotic tone, detectability, hallucination, and accuracy loss.

4. How Custom GPTs Fix It

How I build AI assistants trained on your content, brand voice, and structure.

5. Taking It Further with Automations

Using Make.com workflows to generate, publish, and distribute content automatically.

Resources from the Dev3Pack Presentation

LLM Discovery Tools

These help you see what AI can and can’t read and understand where ChatGPT fetches information from.

Frameworks & Learning

SEO & Web3 Content

Automation Tools

  • Make.com (formerly Integromat): https://www.make.com
    Used for automating blog creation, YouTube repurposing, and content distribution workflows.

Want to take the next step in your AI Marketing journey? Get my AI Bundle

Web3Pack AI Masterclass + Custom GPTs & Automations:
https://bit.ly/web3pack-ai


Includes:

  • AI Marketing Masterclass

  • Custom GPT templates

  • Automation workflows

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  • August 5, 2026