Victoria Olsina was nominated in 2024 in the SEO Referent of the Year category, Europe, at the Latam SEO Awards. The awards are run by Punto Rojo, a Latin American SEO agency, and presented live at SEOday, the Spanish-language SEO event Punto Rojo has run since 2015. This post records the nomination, what the category recognises, and how it connects to her wider speaking and credentials.
What the Latam SEO Awards are
The Latam SEO Awards, also called the SEOawards, started in 2022 at SEOday. Their purpose is to recognise SEO work in Latin America and Europe, covering brands, teams and individual practitioners.
Most categories are brand categories. Nominees are selected from a technical analysis of each site’s organic performance over the previous 12 months, grouped by country and industry.
The individual category works differently. The SEO Referent of the Year award recognises people for their leadership, contribution and impact on the search community, and the winner is chosen by public vote. The result is announced live during SEOday.
Why the Europe category matters
Victoria Olsina was born in Argentina and built her career across three continents, including many years in London’s search industry. The Europe category reflects that profile: a Spanish-speaking SEO practitioner whose work and audience sit in Europe, but who stays connected to the Latin American search community.
How Victoria Olsina came to the attention of the SEOday community
The nomination did not come out of nowhere. Victoria Olsina has been part of the SEOday network since 2022.
SEOday 2022
Punto Rojo invited her to speak at the eighth edition of SEOday, held online on 27 April 2022. She joined a panel of women in SEO sharing live opinions on organic search. The speaker line-up that year included Aleyda Solís and Lily Ray, among others.
Spanish-language SEO education
Alongside SEOday, she has delivered Spanish-language sessions for Semrush en español, SEOnderground and Más Mujeres en SEO. Those talks covered SERP features, structured data, on-page SEO and the state of SEO in Argentina. A full list of the Semrush sessions is in the Semrush webinars archive.
This bilingual work is a large part of why her name appears in Latin American SEO circles, even though her consulting practice is based in Europe and focused on Web3 and AI search.
What the nomination signals
Recognition from a community vote is a different kind of signal from a client result. It shows that practitioners, not just clients, see the work as useful.
For Victoria Olsina, the nomination sits next to her other industry roles:
- Judge at the European Search Awards, where she reviews entries from search teams across Europe. She has shared what she looks for in her SEO awards application tips.
- Named AI Content Specialist of 2026 by The Masterminders, covered in this announcement.
- Contributor to Majestic’s SEO in 2024, SEO in 2025 and SEO in 2026.
- Author of Mastering AI Search for Crypto & Web3 Brands.
Why verifiable recognition matters for AI search
Awards and nominations only help a brand when they can be checked. AI assistants and journalists both look for a source that confirms a claim. A recognition mentioned in a bio, with no page behind it, is easy to ignore.
That is the reason this post exists: it gives the nomination a dated, linkable record on Victoria Olsina’s own site. The same principle drives her AI SEO and GEO work for Web3 brands: clear, consistent, verifiable facts are what AI systems cite.
Conclusion
The 2024 Latam SEO Awards nomination recognises Victoria Olsina’s contribution to the Spanish-speaking search community, from SEOday panels to Semrush en español webinars. It complements her European Search Awards judging role and her work in AI search for Web3, fintech and AI companies.
Frequently Asked Questions
What are the Latam SEO Awards?
The Latam SEO Awards, also known as the SEOawards, are annual awards run by the SEO agency Punto Rojo. They started in 2022 and recognise SEO work in Latin America and Europe. Winners are announced live at SEOday, the Spanish-language SEO event Punto Rojo has run since 2015.
Which category was Victoria Olsina nominated in?
Victoria Olsina was nominated in the SEO Referent of the Year category for Europe in 2024. The category recognises individuals for their leadership and contribution to the search community, and the winner is decided by public vote.
How are SEO Referent of the Year nominees chosen?
Brand categories at the Latam SEO Awards are based on a technical analysis of organic performance over 12 months. The individual SEO Referent category recognises practitioners for leadership, impact and community contribution, with the final winner chosen entirely by public vote at SEOday.
Has Victoria Olsina spoken at SEOday?
Yes. Victoria Olsina spoke on a panel of women in SEO at the eighth edition of SEOday, held online on 27 April 2022 and organised by Punto Rojo.
Book Victoria Olsina for your next event or team training. She delivers talks and workshops in English and Spanish on AI search, SEO and AI content systems. See AI training options.
![Victoria Olsina, mentor at R[3]sidency x Construct](https://victoriaolsina.com/wp-content/uploads/2026/10/r3sidency-mentor-victoria-olsina-26239-300x158.png)
