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Web3 SEO Agency: Case Studies

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Client :

ConsenSys

Project Name:

Blockchain, Crypto & Web3

Role:

SEO Optimization

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Overview

SEO is the most cost-effective, under-utilised channel available to Web3 projects. Victoria Olsina makes you appear at the right time and place and increase your organic search traffic to present a powerful message to your target users.

Embark on a transformative journey where your Web3 project isn’t just another drop in the digital ocean. With over a decade of digital marketing prowess and a heart rooted in the Web3 revolution, Victoria Olsina brings to the table an unparalleled blend of SEO expertise and a deep understanding of the blockchain landscape.

Real Web3 SEO experience:

Victoria Olsina has worked with several high-profile blockchain and crypto companies such as:

"Victoria is one of the most valuable people I’ve worked with at Consensys. A wise, intelligent, SEO Manager who can be trusted. She leads by example and many people at Consensys find her enthusiasm and dedication both inspiring and motivating. Her 2019 SEO strategy was an outstanding piece of work. She is a confident public speaker, dedicated and goal oriented strategist that cannot be overestimated, she makes the impossible possible and solve the problems on time. I would love to work with Victoria again in the future"

    John Izaguirre
    John Izaguirre

    Business Director EU at Ontology | Blockchain Advisor

    "Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."

      Elise Ransom
      Elise Ransom

      Former VP of Marketing at ConsenSys

      "You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"

        Nicole Adarme
        Nicole Adarme

        Global Product Marketing Lead at ConsenSys

        The best time to start SEO was a year ago. But you can start now!

        Delivering Growth through Web3 SEO:

        Web3 SEO Case Studies

        ConsenSys Case Study: Driving $1.75M Revenue & Outranking Competitors

        In less than a year, Victoria Olsina’s SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.

        • Generated +$1.75M in influenced revenue from closed-won deals that interacted with SEO.
        • Organic search traffic was responsible for 50% of all leads.
        • Achieved top rankings for “enterprise blockchain” related keywords, outperforming IBM.

        Bankless Case Study: Projected 1,590% Organic Growth & $700K Revenue Increase

        The client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.

        • Organic leads projected to grow by 123,703.
        • Estimated $700,000 revenue increase.
        • Projected 1,590% Organic Growth

        Notabene Case Study: $1.4M Revenue Growth from SEO Strategy

        Over the past year, Victoria Olsina’s client Notabene generated $1.4M in influenced revenue from deals closed through her SEO strategy. Organic search became their primary lead driver, increasing ‘Book a Demo’ leads by 12x.

        • $1.4M in revenue influenced by SEO-driven leads.
        • Organic search traffic contributed 55% of total leads.
        • Non-branded traffic surged by 43x.
        • Top Featured Snippet for core keyword “Crypto travel rule” (from #54).
        Read the case study

        DeFi SEO Case Study: 5x organic traffic in 9 months for Atlendis

        The client received a strategic SEO roadmap with a detailed plan to build 90 new pages and secure 80 backlinks in just 2 weeks. Within that time, they saw immediate visibility, achieving first-page positions for 2 core keywords.

        • First-page rankings for core keywords within 4 weeks.
        • Outranked the top competitors inthe space: Goldfinch, Maple, Truefi.
        • Organic traffic skyrocketed by 5.4x
        Read the case study

        How Victoria Olsina Helps With SEO for Web3:

        • Blockchain SEO Optimisation: Elevate your project with optimisation strategies crafted for the unique nuances of the blockchain sector.

        • Content Strategy and Development: Engage and expand your audience with content that resonates and ranks.

        • Technical SEO Audits: Ensure your site's foundation is solid with audits that pinpoint and rectify potential pitfalls in your site’s structure and technology.

        • Web3 Market Analysis: Navigate the competitive landscape with comprehensive market and competitor analyses.

        • Keyword Research & Strategy: Capture the essence of your target audience's search intent with meticulous keyword research tailored for the Web3 space.

        seo blockchain startup good visibility

        Why does the blockchain & Web3 industry need SEO?

        Blockchain SEO is a cost-effective way of attracting relevant traffic to a website. The cryptocurrency and blockchain industry has a unique opportunity for effective marketing in terms of its evolving technologies and high market volatility.

        To build trust with customers

        SEO can help to build trust, increase transparency and in turn help to verify a business’ website as an authoritative figure in its field of knowledge.

        Blockchain search queries reflect the large amount of uncertainty surrounding blockchain solutions and what they provide for users. Targeting these questions with accurate and quality content written by experts in the industry will highlight a website’s expertise, authority and trustworthiness (EAT).

        In 2018, there were widespread bans on digital Cryptocurrency adverts due to the fact the industry has been associated with misleading practices. This makes organic SEO and ranking highly on Google’s search engine results pages (SERP) more important than ever.

        To challenge and beat competitors

        As the blockchain industry continues to grow, the market has become more and more competitive. SEO can be used to help blockchain companies to beat their competitors when it comes to ranking on Google SERPs.

        To improve a website’s visibility and traffic

        For any blockchain company wanting to sell its product, the business needs to be visible. This means it can’t be tucked away on the second or third page of Google where nobody bothers to look.

        SEO can help blockchain companies to rank on Google for their desired keywords, which helps increase their visibility to new customers and improve traffic at the same time.

        The top 5 SEO mistakes Web3 projects make:

        Crafting the perfect website is more than simply understanding and excelling at the industry work in blockchain. There are many technical elements that can make or break a company’s success with organic search when it comes to crypto marketing and general cryptocurrency SEO strategies.

        After working for 2 years in the blockchain industry, Victoria Olsina has identified the main mistakes being made when it comes to SEO and published an article on Hackernoon about it. These mistakes are:

        1. Not using CMS platforms

        Several Web3 developers choose not to run their blockchain project or service using CMS web solutions such as WordPress, Jooma or Drupal. Despite the fact these platforms are used by more than 40% of websites, developers aren’t comfortable using Web 2.0 technologies.

        Creating a custom built HTML website requires the assistance of front-end designers to implement minor changes. A CMS alleviates this hassle and allows website changes to be made quickly, all of which has huge benefits for SEO.

        2. Creating one page websites

        One page websites, known as a one pager, can harm a website’s chances of ranking highly in Google’s SERP. Instead of creating one web page that covers all the various product offerings, contact details and an ‘about us’ section, it’s important to create multiple pages. These pages can then be optimised for a particular set of keywords.

        The SEO-friendly way to approach a website is to create a homepage that describes the main value proposition with links to new pages for each topic addressed.

        Don’t make the mistake of creating thin content that is less than 400 words. Blockchain businesses should focus on long-form content between 1,500 and 2,000 words, optimising one keyword per page and one page per topic.

        3. Not using keywords in page titles

        Keywords are essentially the foundation of the Web. Unless a company is a major brand like Coca-Cola, it’s important to indicate to Google what the brand is and what it offers.

        In SEO terms, this is referred to as ‘keyword research’, and keywords are determined by what the target audience searches for. Keywords enable people to find a website on Google without necessarily knowing a specific brand name, so it’s important to use keywords in page titles and headings (H1 – H5).

        For example, when Victoria Olsina worked for ConsenSys, an Ethereum-based company, the keywords that best describe ConsenSys are ‘blockchain technology solutions’ and ‘ethereum solutions’. This means that an appropriate title for the homepage would be:

        ‘Blockchain Technology Solutions | Ethereum Solutions | ConsenSys’.

        4. Misuse of subdomains

        In the absence of a CMS, any expanding functionality of the website, such as new pages or blogs, will sit on subdomains. This is problematic for SEO, because each time a subdomain is created, the SEO equity of the original domain is split. This is because Google treats each subdomain like a new website, so any backlink juice acquired will not be passed into the new subdomain.

        CMS solutions have plugins and extensions that make it easy to expand functionality without creating subdomains. As well as benefiting SEO, it consolidates tracking used on platforms such as Google Analytics and Search Console.

        5. Using Medium as a blogging platform

        Medium is a popular online publishing platform that is used to share online content. The main problem with Medium for businesses is that it owns all content posted on it. What’s more, up until 2019, Medium did not allow canonicals, which meant that they would receive all SEO equity for the articles posted on their platform.

        Instead of uploading articles to Medium, create a blog functionality for a website and promote all information, articles and blog posts using social media. This helps websites rank and ensures that the site receives all link equity when link building.

        Flirting with other agencies/freelancers?
        Here’s a few key things that make me different

        📈 Extensive Experience:

        With 15+ years in digital marketing and a deep dive into crypto investment since 2017, Victoria's experience is both broad and deep.

        🏆 Proven Track Record:

        From leading projects with industry titans like Polkadot, ConsenSys, and the Ethereum Foundation, Victoria's strategies have consistently delivered success.

        🌐 Specialized Web3 SEO Strategies:

        Victoria goes beyond traditional SEO, offering bespoke strategies that resonate with the ethos of decentralization and blockchain.

        📊 Transparency and Results:

        Experience growth through actionable insights and meaningful metrics that matter to you.

        🔍 Continuous Learning and Innovation:

        Stay at the forefront of the rapidly evolving Web3 space with Victoria's commitment to innovation and staying updated with the latest trends and algorithm changes.

        Mentorship and Thought Leadership:

        With appearances at SEMrush Webinars, Brighton SEO, Searchmetrics Summit, and others, Victoria is a respected voice in the SEO community.

        Conference Speaker:

        With appearances at SEMrush Webinars, Brighton SEO, Searchmetrics Summit, and others, Victoria is a respected voice in the SEO community.

        Accolades and Recognition:

        Serving as a judge of the European Search Awards and being featured in the book "SEO in 2024", Victoria's expertise is widely acknowledged.

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        Frequently Asked Questions:

        This is the combination of two worlds: Blockchain & Cryptocurrency (Broker, Currency, Seller, Wallet or any business related to any digital currency) and Digital Marketing SEO (Search Engine Optimisation) strategies.

        SEO for Blockchain & Cryptocurrency companies will bring more sustainable results in the medium to long term by focusing on organic traffic – which is the highest quality traffic.

        Search engine optimisation is an integral part of marketing and growth strategy for B2B and B2C brands operating in the startups and venture capital sector. Benefits of a good SEO strategy include:

        • SEO helps your users find what they’re looking for faster.
        • Increase your business reach and opens up your products and services to more qualified customers.
        • Cost-effective way to earn your place in the SERPs and generate new leads.
        • More engagement: users spend more time interacting with your company’s website, increasing the chances of conversions, revenue and growth.
        1. 15+ years working in digital. Investing in Crypto since 2017.
        2. Mentor at Outlier Ventures.
        3. Guest speaker at ConsenSys Startup Program.
        4. Conference speaker: SEMrush Webinars,  Brighton SEO, Searchmetrics Summit, and others
        5. Judge of the European Search Awards
        6. Featured in the book “SEO in 2024“.
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