Victoria Olsina (born 1986, Alta Gracia, Argentina) is a Web3 SEO consultant, AI marketing strategist, and conference speaker specialising in cryptocurrency, blockchain technology, and decentralised finance. Since 2017, she has provided SEO and digital marketing services to Web3 companies including ConsenSys, Polkadot, Bankless, and the Ethereum Foundation.
Early Career
Olsina began her marketing career in Argentina before relocating to New Zealand in 2012. Between 2013 and 2016, she held positions at Saatchi & Saatchi New Zealand, Exceed Online (as Magento eCommerce Consultant), and Touchcast (now part of Clemenger/BBDO).
At Touchcast, she increased search visibility for the New Zealand Warriors by 80x and made SEO/SEM accountable for 45% of total sales. She also optimised campaigns for Spark (New Zealand’s largest telco), Lotto NZ, Tourism NZ, Kathmandu, and Kaspersky Antivirus.
Financial Services and Fintech
Between 2016 and 2018, Olsina specialised in financial services SEO:
- Barclays (2016–2017): Head of SEO for the digital banking division
- SME Loans (2017): SEO lead for the UK business lending platform
- Dojono (2017–2018): Growth marketing for the fintech startup
Web3 and Blockchain Work (2017–Present)
In 2017, Olsina entered the blockchain industry, becoming one of the first SEO specialists to focus exclusively on Web3 companies.
Major Engagements
ConsenSys (2018–2021)
As Head of SEO and Senior SEO & Content Strategist, she drove $1.75M in sales pipeline, increased organic visibility from 0.5% to 33%, and generated 54% of marketing-qualified leads. Notable achievements include 40 featured snippets for enterprise blockchain keywords and leading the SEO strategy for the website redesign that positioned ConsenSys against competitors like IBM.
Web3 Foundation / Polkadot (2020–2021)
Head of SEO during the Polkadot mainnet launch phase, establishing organic search presence for the multi-chain protocol.
Notabene (2021–2022)
As Fractional Head of SEO, she increased organic visibility from 0.5% to 25%, achieved 175 keywords in top-3 positions, secured 40 featured snippets, and drove 24,000+ organic clicks for the crypto compliance platform.
Bankless (2022–2023)
SEO & Content Strategy lead for the media and education platform.
Bando (2025–Present)
Fractional Head of SEO & AI Marketing. Built a full-funnel, AI-powered SEO programme for the Web3 on-chain spending protocol. Deployed 200+ SEO-optimised pages in 90 days using programmatic workflows. Results: 308% organic traffic increase, 100% LLM traffic growth (including ChatGPT), 29% increase in referring domains.
Mezo (2025–Present)
Fractional Head of SEO & AI Marketing. Leading strategic revamp combining technical SEO with custom AI content systems. Integrated AI Content Agents for SEO briefs, meta descriptions, and internal linking. Led blog migration to Sanity.io with AI-assisted redirect mapping.
Other Web3 clients include Thesis, Atlendis, Redstone Finance, Aztec Protocol, Near Protocol, Cudos, Bity, and the Ethereum Foundation.
AI Marketing and Automation
Since 2023, Olsina has focused on AI-driven content automation for crypto and Web3 brands. She develops custom AI systems using Make.com, n8n, and GPT-based workflows.
Notable work includes:
- AI editorial content automation for EspacioCripto podcast (automated newsletter and article generation)
- Custom AI Twitter agents for Bando’s founding team
- LLM-specific traffic tagging and measurement systems
- Proprietary AI Content Agents for generating SEO briefs and metadata
Industry Recognition
- Featured expert in SEO in 2025 and SEO in 2024 (Majestic)
- Nominated for Best SEO in Europe, Latam SEO Awards (2024)
- Created the first Web3 SEO course (2021)
- Mentor at Outlier Ventures Base Camp accelerator programme
- Conference speaker: Brighton SEO, Searchmetrics Summit, SEMrush Webinars, Search London, London SEO Meetup, Tea-Time SEO
- Second New Zealand resident to earn Magento Solution Specialist certification (2014)
Stand-Up Comedy
Olsina is also a stand-up comedian based in London:
- Winner, LGBTQ+ New Comedian of the Year (2022)
- Second runner-up, Funny Women Stage Award (2023)
- Semi-finalist, Funny Women Stage Awards (2020)
- Funny Women’s One to Watch (2020)
Education and Languages
Bilingual in English and Spanish. Has worked across EMEA, North America, LATAM, and APAC markets.