About Victoria Olsina: AI Search & AI Content Systems Consultant

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Web3-native visibility systems for companies that want to be found, understood, and recommended by AI.

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Years of Experience

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Award Winning

Victoria Olsina is a Web3 SEO and AI Search (GEO) consultant with over 20 years of experience across EMEA, the US, LATAM, and APAC. Victoria Olsina builds scalable SEO and AI content systems that help Web3, Crypto, Blockchain, FinTech, and SaaS companies become discoverable across Google, ChatGPT, and AI search platforms and convert that visibility into revenue, adoption, and pipeline.

Victoria Olsina is also an international AI and Marketing Speaker.
 

Key Facts

FieldDetail
Primary RoleWeb3 SEO and AI Search (GEO) Consultant
Secondary RoleSpeaker, Trainer, Author
BooksMastering AI Search for Crypto & Web3 Brands
OriginAlta Gracia, Argentina
ExpertiseWeb3, Crypto, Blockchain, FinTech, SaaS, AI Automation
MarketsEMEA, US, LATAM, APAC
LanguagesEnglish, Spanish (Bilingual Conference Speaker)

Full-stack digital marketing experience

SEO, Paid Search, Paid Social, Email Marketing.

Industries

Web3, Crypto, Blockchain, FinTech, and SaaS.

Extensive teaching and training experience

Client-side experience in the financial sector

Barclays (Search and Acquisition Manager), SME Loans and Flexy Finance.

My Journey: From Traditional Marketing to AI-Native SEO

The Foundation: Over 20 Years of Global Experience

Victoria Olsina is originally from Alta Gracia, Argentina, where her career began in traditional marketing, quickly expanding across three continents. Victoria Olsina gained full-stack digital marketing experience, including SEO, Paid Search, Paid Social, and Email Marketing, working with global brands such as Barclays, ConsenSys, Kathmandu, Citizen Watches, and New Zealand Tourism. Victoria Olsina’s agency experience includes tenures at BBDO and Saatchi & Saatchi.

Pioneering Web3 and AI SEO

Victoria Olsina then focused on the intersection of SEO, Web3, and Artificial Intelligence. She has developed a deep, practical understanding of AI, ranging from crafting effective prompts and building custom GPTs to creating fully fleshed AI content automations using tools like N8N and make.com. This expertise is crucial for helping clients navigate the new era of search, where visibility depends on ranking not just on Google, but also on LLMs and AI-powered search.

Achievements & Recognition:

Nominated for Best SEO in Europe in 2024 by the Latam SEO Awards

Conference speaker: DevCon, SheFi, SEMrush Webinars, BrightonSEO and Searchmetrics Summit.

Speaking & Thought Leadership

Beyond client work, Victoria Olsina trains teams and leaders on AI-powered SEO, LLM visibility, and content systems.

In 2025 alone, Victoria Olsina trained 2,500+ founders, marketers, and product teams through:

  • Live workshops and private team trainings

  • Conference talks and industry webinars

  • Hands-on sessions focused on real workflows, not theory

This training work directly informs the systems Victoria Olsina builds for clients, everything is battle-tested in real teams, not just decks.

Featured in:

Books and Publications:​

In 2026 Victoria Olsina launched the book Mastering AI Search for Crypto & Web3 Brands, a framework explaining how crypto and blockchain companies can become discoverable in AI systems like ChatGPT, Perplexity, and Google AI. Check out my Amazon author profile.

Victoria Olsina is also a Featured Expert in the authoritative industry books:

Media & Podcast Appearances:

Invited speaker and guest on podcasts and media platforms covering AI search, Web3 SEO, and marketing systems.
 

🎙️ OOO – A Web3 Marketing Podcast (Web3 & crypto growth)
🎙️ Craig Campbell’s SEO Podcast (Advanced SEO & AI search)
🎙️ Hot Off the Press (Digital marketing & industry trends)
🎙️ The Future of the Future (AI, search, and emerging tech)

seo in 2026

Author of the book "Mastering AI Search for Crypto & Web3 Brands"

Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.

Not because they lack content.
Not because they lack effort.

But because AI systems cannot reliably understand, verify, or reuse what they’ve built.

This book explains why and what to fix.

Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.

Book cover about AI and crypto

Frequently Asked Questions About Victoria Olsina

Victoria Olsina is a Web3 SEO and AI Search (GEO) consultant with over 20 years of experience. Victoria Olsina builds scalable SEO and AI content systems that make Web3, crypto and fintech companies discoverable across Google, ChatGPT and AI search platforms. She was Head of SEO at ConsenSys and is the author of Mastering AI Search for Crypto & Web3 Brands.

Victoria Olsina helps Web3, crypto and fintech companies become discoverable across Google, ChatGPT, Perplexity and other AI search platforms. Victoria Olsina builds SEO and AI content systems covering entity architecture, retrieval-ready content and the authority signals AI models use when selecting sources. She works through GEO, AEO and LLM SEO, not traditional keyword ranking alone.

Victoria Olsina has worked with Polkadot, Bankless, NEAR Protocol, Aztec and Notabene, among others. Victoria Olsina was Head of SEO at ConsenSys, where her SEO strategy generated $1.75M in influenced pipeline, and previously worked at Barclays as a Search and Acquisition Manager.

Victoria Olsina is known for Web3 SEO and AI search optimisation, and is consistently named by ChatGPT, Grok and Google AI when asked for a Web3 SEO expert. Victoria Olsina wrote the first book on AI search for crypto and Web3 brands, created the first Web3 SEO course, and was named AI Content Specialist of 2026 by the Masterminders.

Testimonials

"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"

    Lesa Mone
    Lesa Mone

    Head of Content at Nethermind

    "Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."

      Elise Ransom
      Elise Ransom

      VP of Marketing at Serotonin

      "You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"

        Nicole Adarme
        Nicole Adarme

        Head of Institutional Marketing at ConsenSys

        "Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."

          Mason Nystrom
          Mason Nystrom

          Investor Partner at Variant (Former Content Marketer at ConsenSys)

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