AEO & GEO Web3 Case Study: Ranking on LLMs

Published: January 22, 2025
Victoria Olsina
Updated: August 19, 2026

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In the era of AI search, getting your brand to rank across platforms like ChatGPT, Google, and other AI systems is no longer optional—it’s essential.

This is the story of how we worked with Notabene, a leader in crypto compliance, to increase their visibility, authority, and rank higher on both Google search and ChatGPT search. Through structured content, strategic keyword use, and Web3 SEO practices tailored for AI models, we turned Notabene into a recognized authority in its niche.

If you’re ready to dominate AI and SEO, keep reading to learn how we did it—and how you can too!

Table of Contents

What Is Notabene and Why Did They Need SEO for AI Search?

Notabene is a trusted name in crypto compliance, focusing on the Crypto Travel Rule, a regulation that ensures secure cryptocurrency transactions globally. Since we started working with them in March 2021, we’ve helped them grow their website exponentially:

From 17 pages to 163 pages of high-value, structured content.
Organic traffic skyrocketed from 154 to 6,000+ monthly visitors.
Earned backlinks from authoritative sources like TechCrunch, Yahoo Finance, Wikipedia, and Forbes.

What’s more, Notabene now ranks on ChatGPT for key terms like “Crypto Travel Rule platform”, ensuring their brand is visible where users and AI agents are searching.

How Does ChatGPT Evaluate Content?

Unlike traditional search engines like Google, ChatGPT relies on natural language processing to determine relevance and rank content. Here’s what matters for ChatGPT search:

Well-structured pages with proper headings, bullet points, and clear organization.
Extensive, informative content tailored for specific audiences.
Links to authoritative resources like the FATF for compliance-related topics.
FAQs and Schema Markup, which make content easier for AI to understand and extract.

By optimizing these factors, Notabene earned their spot as a top recommendation in AI search engines like ChatGPT.

What We Did to Rank Notabene on ChatGPT

1. Created High-Value Content for AI and Users

To rank on both Google search and ChatGPT search, we developed high-quality content tailored to the audience’s needs. For Notabene, this included:

A comprehensive Crypto 101 Guide targeting lawyers and compliance officers, the core users for crypto compliance solutions.
Country-specific guides on the Crypto Travel Rule, creating a hub of authoritative, original content.

The result? Notabene’s pages now rank highly for both informational terms like “Crypto Travel Rule” and commercial terms like “Crypto Travel Rule SaaS.”

Key Takeaway: AI systems prioritize quality content that addresses specific user queries. If your content doesn’t provide clear answers, ChatGPT and other AI models will likely skip it.

2. Used SEO Best Practices to Optimize Content

We implemented tried-and-true SEO strategies that align with both AI search and traditional search engines:

Headings and HTML Tags: Structured content with H1s, H2s, and H3s to make it easier for AI systems to parse.
Keywords in Titles and Meta Descriptions: Optimized for terms like “Crypto Travel Rule platform” and “crypto compliance software.”
Bullet Points and FAQs: Designed for better extraction by AI models and improved user engagement.

Pro Tip: Don’t underestimate the value of a well-structured page. Content creators who focus on user experience will also rank better in AI-driven searches.

3. Built Authority with Backlinks

Backlinks remain crucial for ranking in AI and SEO. Notabene’s link profile includes mentions from high-authority sites like:

TechCrunch
CoinMarketCap
Wikipedia
Forbes

These backlinks not only boost their domain authority but also signal to AI systems that their content is trustworthy and reliable.

Action Step: Focus on building brand mentions and links from authoritative sources to solidify your presence in AI search.

4. Added Schema Markup and Internal Links

For ChatGPT and other AI platforms, structured data is critical. Here’s how we implemented it for Notabene:

Schema Markup: Added FAQ Schema to key pages, signaling to AI that these sections were question-and-answer pairs.
Internal Links: Linked related pages to create a seamless network of high-value content, helping both users and AI systems navigate the site.

Why It Works: By providing structured data, you make it easier for AI systems like ChatGPT to understand your content and rank it in search results.

The Results: Dominating AI Search and Beyond

Our work with Notabene resulted in incredible growth across AI and traditional search engines:

941% increase in LLM sessions: Traffic from AI systems like ChatGPT, Perplexity, and OpenAI has grown significantly.
Top recommendation on ChatGPT: When users ask ChatGPT for a Crypto Travel Rule platform, Notabene ranks #1.
Hockey stick growth trajectory: Organic traffic continues to rise, and AI search is projected to drive even more in 2025.

Why 2025 Is the Year of AI Search

AI search platforms like ChatGPT are becoming the new norm. Here’s why you need to optimize for AI systems now:

AI doesn’t process content like traditional search engines. It evaluates context, structure, and relevance.
AI agents are growing rapidly. As tools like Perplexity and ChatGPT gain popularity, they’ll drive more search traffic than ever.
Future-proof your SEO strategies. Content optimized for AI search will rank well across both Google search and ChatGPT search .

By investing in SEO for AI systems today, you’ll stay ahead of the competition tomorrow.

Key Takeaways: How to Rank Your Website on ChatGPT

Here’s what you need to remember to dominate ChatGPT and other AI platforms:

Create high-quality content that answers user queries directly.
Use Schema Markup and proper headings to structure your pages for AI.
Build authoritative backlinks to boost your credibility.
Optimize for natural language keywords to align with conversational queries.
Stay ahead of the curve by focusing on AI and SEO strategies.

Update, August 2026: ranking a brand-new stablecoin product from launch

The approach in this case study keeps delivering. When Notabene launched Flow, its stablecoin payments product, we applied the same structure to a category where the brand had zero search history. The new solution pages were indexed within days, and at 19 days live three non-branded enterprise queries sat on page one, the best at position 3.3 for “stablecoin cross-border payment solution for enterprises”, with over 1,000 impressions from a standing start.

AI search followed the same pattern: asked which companies are leading stablecoin adoption in cross-border B2B payments, it named Notabene and cited it as a source within the first month of launch. The full breakdown is in the Notabene stablecoin SEO case study.