SEO Case Studies
SEO for Blockchain, Crypto & Web3
SEO can help businesses within the Blockchain and Cryptocurrency industry build a greater customer base and achieve business growth. The crypto and blockchain space continues
SEO & Content Marketing for DeFi: 5x growth in organic traffic
Client background In November 2021, I was hired by a decentralised finance startup. I was hired to help the client transform their website which only
SEO for SaaS: 12x uplift in organic leads
Client background In July 2021 I was hired by my client who is a SaaS startup in the crypto compliance space. They were concerned their
SEO for Startups: Improving traffic and conversions
Search engine optimisation (SEO) is the process of growing the number of visitors to a website by increasing visibility in Google’s SERP. When compared to
SEO for Financial Services: 11.3% increase in conversions
Like so many other Financial Services businesses and banks need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Search
Featured Snippets Optimisation in 2023
In this presentation originally shot at LondonSEO Meetup, I explain everything you need to know about Featured Snippets optimisation.
Creating A Perfectly Optimised Web Page
Content is one of the most important ranking factors in the eyes of Google. I have lots of experience in creating content to help businesses
SEO for FinTech: 13x increase in leads
Client background In March 2020, I was hired by SME Loans as their Head of SEO. SME Loans was a FinTech startup which provided financial
Managing a SEO Website Migration within a Big Organisation
I presented at Searchmetrics Summit discussing my experience of implementing a successful website migration for leading financial services provider: Barclays whilst in my role as Search &
Page Speed in SEO: How To Make a Business Case
At the Benchmark Search Conference, I presented my talk about page speed improvements that can be made to boost overall site performance. When working in
Victoria is a bilingual English & Spanish SEO Consultant and SEO Speaker based in London (also available remotely)