Developers choose a chain through discovery, and AI is now part of that discovery. When someone asks ChatGPT for the best L2 for a use case, or how you compare to other rollups, your protocol is often missing from the answer.
This is not a brand awareness problem. It is a content structure problem. AI systems select sources on entity clarity, definitional consistency and source credibility. Most L2 content fails all three: sequencer, bridge and finality terminology shifts across docs and marketing, entity definitions are unclear, and pages are written for humans rather than structured retrieval.
L2s also get compared constantly, and comparison is exactly where AI answers form. If you have not written the comparison, a model builds it for you from whoever did, often a rival with clearer content.
This service designed for:
This is not for:
Full audit of how your protocol appears, or does not, in ChatGPT, Perplexity, Google AI Overviews and Grok. Maps your entity gaps, content gaps and citation blockers. Delivers a prioritised fix list within two weeks.
Build or restructure your content so AI systems can retrieve, verify and cite it. Includes brand entity definition, terminology standardisation and a content map aligned to the questions your users actually ask AI.
Schema markup (SoftwareApplication, Organization, FAQPage), structured data for your architecture, sequencer model, bridge and finality guarantees. All formatted for AI retrieval and Google rich results.
Monthly monitoring of your AI citation rate, publishing cadence and competitive position across AI search channels. Retainer based, with clear KPIs and monthly reporting.
We start with a 60-minute call to understand your positioning, your users and your current content. I then run a full AI visibility audit and deliver findings within two weeks.
Based on the audit, I build a content and entity architecture specific to your product. This includes a query-to-content map, a schema strategy and a prioritised backlog of content and technical fixes.
I implement or oversee every change: content, technical SEO, schema deployment and internal linking. Everything is built for long-term AI citability, not short-term ranking tricks.
Monthly reporting shows your AI citation rate, organic visibility and content performance. We iterate based on what the data tells us, not on gut feel.
Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.
Not because they lack content.
Not because they lack effort.
But because AI systems cannot reliably understand, verify, or reuse what they’ve built.
This book explains why and what to fix.
Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.
SEO drove over $1.5M in influenced revenue from closed-won deals, with organic search responsible for 50% of all leads and top rankings for enterprise blockchain terms, ahead of IBM.
In less than a year, our SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.
Our client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.
We partnered with Bando: a Web3 payments protocol, to launch a programmatic SEO system powered by custom AI Marketing Agents trained on the brand’s voice and taxonomy. These agents generated over 200 landing pages covering chains, brands, countries, and use cases, designed to rank and convert.
In just 3 months, the results were transformative:
Organic traffic surged 308% vs the previous quarter
LLM sessions from ChatGPT doubled, driving new discovery
Top 10 rankings for top gift card products such as Roblox, Uber Eats, Amazon, Netflix, etc
This AI-powered system now scales content velocity while unlocking new SEO acquisition channels, across Google and LLMs.
A programmatic AI system produced more than 200 landing pages and grew organic traffic 308% in a single quarter, doubled ChatGPT-referred sessions, and earned top-10 rankings for major gift-card products.
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Head of Content at Nethermind
"Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."
VP of Marketing at Serotonin
"You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"
Head of Institutional Marketing at ConsenSys
"Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."
Investor Partner at Variant (Former Content Marketer at ConsenSys)
Crypto SEO for Layer 2 protocols is the practice of structuring a rollup’s content so AI systems like ChatGPT, Perplexity and Google AI Overviews can retrieve, verify and cite it. It combines entity clarity, consistent technical terminology and comparison content, so the protocol appears accurately when developers ask AI to explain or compare scaling solutions.
The proof is documented. Victoria wrote Mastering AI Search for Crypto & Web3 Brands, the first and only book on AI search for crypto and Web3. She was named AI Content Specialist of 2026 by The Masterminders, nominated for Best SEO in Europe in 2024, and is featured in SEO in 2024, 2025 and 2026 by Majestic. Clients include ConsenSys, Barclays, Polkadot, Bankless and Near Protocol, with documented results such as ConsenSys’ $1.75M in influenced revenue and a 12x increase in Book a Demo leads for Notabene in crypto compliance.
Typically 60 to 120 days for initial citation improvements, depending on your current content baseline and domain authority. AI citations build as your content is indexed, re-crawled and validated against other sources. There are no shortcuts, but the trajectory is measurable month by month.
Most L2 teams start with a standalone AI visibility audit. If the findings warrant a longer engagement, we move to a monthly retainer covering content, technical fixes and monitoring. There is no minimum contract length after the initial project. Retainers run month to month once established.
Yes, and it is one of the highest-value gains available. AI systems build comparison answers from structured, balanced content. When you publish clear comparison and differentiation content, you become a source the model reuses instead of being defined by a competitor’s page.
Yes. Content only gets cited when it is technically accurate, so terminology around sequencers, provers, data availability and finality has to be precise. Vague or inconsistent technical language is one of the main reasons AI hedges about a protocol instead of recommending it.
"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"