Crypto law firms, compliance providers and tax advisers sell expertise in a market where trust decides every purchase. Yet most of them are hard to find. Their websites read like brochures, their practice pages answer nobody’s question, and when a founder asks ChatGPT who to call about a MiCA licence or a frozen exchange account, a larger firm gets named instead.
This is not a reputation problem. It is a structure problem. AI systems cite sources they can verify and extract from: specific practice pages, clear answers, consistent firm details and recognised credentials. Search engines reward the same things.
Most firms also have no marketing team. A partner updates the website between client matters, so the pages that should bring in enquiries never get built.
This service designed for:
This is not for:
A review of how Google and AI assistants currently see your firm: which practice areas you rank for, which prompts name your competitors instead, and which technical gaps stop AI systems from reading your site.
One focused page per practice area or service, built around how clients actually search. This is the approach that took KaurMaxwell to position 3 for “crypto lawyer” and Andersen onto page one within six days.
Schema markup, regulator and professional body references, partner credentials and consistent firm details across the web. These are the signals AI systems check before they cite a firm in a regulated market.
Monthly content and optimisation focused on the questions your clients ask, with regular testing in ChatGPT, Perplexity and Google AI Overviews to track where your firm appears.
A review of your current rankings, AI visibility and competitors, plus the practice areas that bring in your highest-value matters.
A ranked list of the pages to build or rebuild first, chosen by commercial value and how quickly each can rank.
Briefs, content and on-page fixes, written in your firm’s voice and ready for your team to review before publishing.
Rankings, AI citations and enquiries tracked monthly, with the approach extended to further practice areas once the first pages perform.
Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.
Not because they lack content.
Not because they lack effort.
But because AI systems cannot reliably understand, verify, or reuse what they’ve built.
This book explains why and what to fix.
Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.
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SEO drove over $1.75M in influenced revenue from closed-won deals, with organic search responsible for 50% of all leads and top rankings for enterprise blockchain terms, ahead of IBM.
In less than a year, Victoria Olsina’s SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.
Our client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.
We partnered with Bando: a Web3 payments protocol, to launch a programmatic SEO system powered by custom AI Marketing Agents trained on the brand’s voice and taxonomy. These agents generated over 200 landing pages covering chains, brands, countries, and use cases, designed to rank and convert.
In just 3 months, the results were transformative:
Organic traffic surged 308% vs the previous quarter
LLM sessions from ChatGPT doubled, driving new discovery
Top 10 rankings for top gift card products such as Roblox, Uber Eats, Amazon, Netflix, etc
This AI-powered system now scales content velocity while unlocking new SEO acquisition channels, across Google and LLMs.
A programmatic AI system produced more than 200 landing pages and grew organic traffic 308% in a single quarter, doubled ChatGPT-referred sessions, and earned top-10 rankings for major gift-card products.
Head of Content at Nethermind
"Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."
VP of Marketing at Serotonin
"You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"
Head of Institutional Marketing at ConsenSys
"Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."
Investor Partner at Variant (Former Content Marketer at ConsenSys)
ChatGPT and other AI assistants recommend firms they can verify and quote. That means specific practice pages that answer client questions directly, consistent firm details across the web, and credentials such as regulator listings and named partners. Ranking well on Google helps, because many AI answers draw on pages that already rank, but clear and well-structured content decides whether the firm gets cited.
Yes, on specific searches. KaurMaxwell, an independent London firm, has held page one for “crypto lawyer” for more than three years with an Authority Score around half that of the larger firms it competes with. Relevance and page quality can outweigh overall domain strength on niche, high-intent queries.
On an established domain, it can happen within days. Andersen’s crypto tax page reached position 7 for “crypto accountant uk” six days after launch. Newer or weaker domains take longer, typically a few months for niche terms, which is why the work starts with the pages that can rank fastest.
Yes. The content is factual and educational: it explains what the firm does and answers common client questions, without promising outcomes. Every page goes to your team for review before publishing, so your compliance and professional conduct requirements stay in your hands.
Clear definitions of the regulations you solve, such as the Travel Rule, MiCA or AML requirements, with a direct answer in the first sentence. Add comparison and FAQ content for the questions buyers ask, and product pages that state what you do in plain language. Notabene’s Travel Rule content took it from position 54 to the featured snippet for “crypto travel rule”.
Traditional SEO aims to win a position on a Google results page. AI SEO, also called GEO, aims to make your firm the source an AI assistant names when someone asks for a recommendation. The two overlap, but the selection criteria differ. Google weighs links and relevance across the whole page, while AI systems look for self-contained answers they can quote, consistent facts about your firm across independent sources, and signals of expertise they can verify. For legal and compliance firms, where clients increasingly ask an AI assistant to shortlist advisers, being cited matters as much as ranking. Victoria Olsina builds for both, so the same pages win on Google and in AI answers.
"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"