Recruitment is a relationship business, so most agency websites are built for people who already know the firm. They rank for the company name and little else. Clients searching for a specialist supplier, and candidates searching for roles, find job boards and larger competitors instead.
AI search makes the gap wider. Hiring managers now ask assistants to shortlist suppliers, and those assistants cite firms with clear service pages, specific sectors and consistent details across the web. A homepage and a jobs feed are not enough.
Most agencies also run one website for two audiences. When client and candidate journeys are mixed, both convert worse and neither can be measured properly.
This service designed for:
This is not for:
A review of how Google and AI assistants currently see your firm: which sectors and roles you rank for, which prompts name your competitors instead, and which technical gaps stop AI systems from reading your site.
One focused page per service, sector and trade, written around how clients and candidates search. This is the approach that took Intermarine UK from branded-only traffic to ranking for its services.
Separate client and candidate journeys, schema markup, metadata, redirects and analytics set up from launch, so every enquiry reaches the right team and can be measured.
Monthly content on the questions clients ask, from compliance to ethical recruitment, with regular testing in ChatGPT, Perplexity and Google AI Overviews to track where your firm appears.
A review of your current rankings, AI visibility and competitors, plus the services and sectors that bring in your highest-value business.
A ranked list of the pages to build or rebuild first, chosen by commercial value and how quickly each can rank and be cited.
Briefs, content and technical fixes, written in your company’s voice and ready for your team to review before publishing.
Rankings, AI citations and enquiries tracked monthly, with the approach extended to further services and sectors once the first pages perform.
Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.
Not because they lack content.
Not because they lack effort.
But because AI systems cannot reliably understand, verify, or reuse what they’ve built.
This book explains why and what to fix.
Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.
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SEO drove over $1.75M in influenced revenue from closed-won deals, with organic search responsible for 50% of all leads and top rankings for enterprise blockchain terms, ahead of IBM.
In less than a year, Victoria Olsina’s SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.
Our client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.
We partnered with Bando: a Web3 payments protocol, to launch a programmatic SEO system powered by custom AI Marketing Agents trained on the brand’s voice and taxonomy. These agents generated over 200 landing pages covering chains, brands, countries, and use cases, designed to rank and convert.
In just 3 months, the results were transformative:
Organic traffic surged 308% vs the previous quarter
LLM sessions from ChatGPT doubled, driving new discovery
Top 10 rankings for top gift card products such as Roblox, Uber Eats, Amazon, Netflix, etc
This AI-powered system now scales content velocity while unlocking new SEO acquisition channels, across Google and LLMs.
A programmatic AI system produced more than 200 landing pages and grew organic traffic 308% in a single quarter, doubled ChatGPT-referred sessions, and earned top-10 rankings for major gift-card products.
Head of Content at Nethermind
"Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."
VP of Marketing at Serotonin
"You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"
Head of Institutional Marketing at ConsenSys
"Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."
Investor Partner at Variant (Former Content Marketer at ConsenSys)
AI assistants recommend firms they can verify and quote: specific service and sector pages, consistent company details across the web, and credible signals such as accreditations, client sectors and published expertise. A homepage and a jobs feed rarely give them enough to cite.
Yes, on specialist searches. Job boards win generic job titles, but clients searching for a supplier in a sector, such as marine crewing or shipyard labour, look for specialists. Dedicated service and sector pages let a smaller agency win those searches.
Yes. Clients and candidates search for different things and need different calls to action. Separate journeys and forms stop enquiries getting lost and make each audience’s conversions measurable in analytics.
Pages for every service, sector and trade you cover, then articles answering the questions clients ask, such as compliance, visas, ethical recruitment and how turnkey workforce solutions work. Intermarine UK’s article on turnkey solutions ranks 7th on Google UK.
Candidates also ask AI assistants about employers. Clear, consistent information about your culture, benefits and values across your site and third-party profiles helps AI systems describe you accurately. More detail is in the guide to GEO for HR and employer branding on this site.
Traditional SEO aims to win a position on a Google results page. AI SEO, also called GEO, aims to make your firm the one an AI assistant names when someone asks for a recommendation. The two overlap, but the selection criteria differ. Google weighs links and relevance across the whole page, while AI systems look for self-contained answers they can quote, consistent facts about your firm across independent sources, and signals of expertise they can verify. For recruitment companies, where hiring managers increasingly ask assistants to shortlist suppliers, being cited matters as much as ranking. Victoria Olsina builds for both.
"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"