Are you hoping to elevate your Web3 marketing efforts in 2023? Look no further! In this highly competitive market, it’s crucial that businesses understand how to effectively reach and engage their target audience. In this article, we’ll be sharing five proven tactics that can help your business succeed in the world of Web3 marketing in 2023.
From integrating SEO with content marketing to leveraging AI like GTP3, these strategies will help you stand out in a crowded market and drive results for your business.
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1. Integrate SEO with content marketing and product marketing
Integrating SEO with content marketing and product marketing is a crucial tactic for success in the crypto market in 2023. While it may seem like only big players like Binance and Kraken are utilizing SEO, this is simply not the case. In fact, all businesses, no matter their size, can benefit from incorporating SEO into their marketing strategy.
I have already identified the top 5 mistakes that crypto & SaaS websites make – check it out to see if you are on the right track
If you are spending thousands of dollars on ads – wouldn’t you like to start ranking organically for those keywords?
PPC advertising is available on various traditional marketing platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. But let’s remember that many paid marketing platforms, such as Google and Facebook, have placed restrictions on advertising for crypto companies. This includes Web3 gaming companies that are unable to use traditional paid marketing to drive growth.
On Web3 platforms – there have been a few to offer PPC advertising services, including:
- ChainGuardian
- AdChain
- AdEx
- MetaMask
- Basic Attention Token (BAT)
If you are spending thousands on content marketing – wouldn’t you like to know how to make that content rank?
One way to do this is by conducting keyword research to identify what topics are currently trending in the crypto market. This can help you create relevant, timely content that resonates with your target audience. Keyword research can also help you identify which product features your customers are searching for, allowing you to tailor your marketing efforts to their specific needs.
SEO is essential to driving top-of-funnel awareness for Web3 companies.
SEO is effective for complex products such as finance and insurance that require some level of investigation before a purchase is made. Many individuals may find Web3 confusing and intimidating. As a result, it is crucial for many Web3 companies to utilise SEO to address users’ questions and concerns during the initial stages of awareness.
Many Web3 companies succeed by employing traditional SEO techniques, such as using “what-is,” “how-to,” and “learn-to” keywords, to create relevant content and improve their keyword rankings.
Did you say “show me some results”?
For example, if you are a software company like Filmora, keyword research can help you understand what features your customers are looking for in a video editing program. By incorporating this information into your marketing efforts, you can create content that addresses their needs and interests, increasing the chances of converting them into customers.
In addition to helping you reach your target audience, SEO can also be an excellent way to replace traditional ads as budgets continue to shrink. By creating high-quality, relevant content that ranks well in search engine results, you can drive traffic to your website without the need for expensive paid advertising.
So, by integrating SEO with your content marketing and product marketing efforts, you can achieve greater success in the crypto market in 2023.
If you are interested in SEO, check my case studies:
- Drive 1M in sales for an Enterprise Ethereum client
- Increase “Book a Demo” MQLs by 4.5x for a Crypto Compliance firm
- Increased organic traffic by 528% for a DeFi start up
2. Use your own data to generate reports to improve lead generation and reputation
So many Web3 companies are obsessed with data without using it to their advantage, many don’t realise that it can be used to create original and exciting new content.
When I was working with a crypto compliance SaaS client, we used their own data to create a report on the Crypto Regulation Technology Industry. It was the first report of its kind and it was made up entirely of the client’s data that they had collected.
The report acted as a linkable asset and attracted backlinks from 94 new domains, such as podbean.com, benzinga.com, and chainanalysis.com. Most importantly, as the report was downloadable it acted as a lead magnet for the client.
Was the report successful? The goal was 100 downloads.
- +1.2M in influenced revenue (closed won deals that interacted with or downloaded our guide)
- +50 NEW DEALS WERE CLOSED with prospects who read the report
- +40 downloads from target accounts
- The reports generates leads daily
Web3 is still new to many people and it remains a developing industry, which means there’s a huge opportunity to create original and evergreen content. If you’re an expert in your field, think about what people want to know about your data and your industry.
3. If you are in B2B, Linkedin is your friend
Right now, I’m posting on Linkedin almost every day as it has proven to deliver new prospects on a weekly basis. Prior to this, most clients came from word of mouth and SEO.
When I started using LinkedIn, like most people, I used it to apply for jobs and make connections with colleagues. However, when I started my own business, I was always left wondering about the opportunities beyond a friend telling a friend.
I knew I had plenty of examples of how I’d helped clients with their SEO and overall digital marketing, so why not show that off? What’s a better way to show a potential client that you know SEO, than showing your results!
That’s when I started posting on a weekly basis, then a daily basis. Then people really started to notice me. I started in late August and here there are some results:
Within four months, I generated 47,000+ impressions and 3,395 engagements from loads of people that I didn’t even know existed!
As a result, more and more businesses started contacting me regarding my SEO services and I haven’t looked back since.
4. Leverage short-form video content on YouTube and TikTok is the way to go
Video content is becoming increasingly important in the world of crypto marketing, and platforms like YouTube and TikTok are where your target audience is spending their time. By creating short, attention-grabbing videos that showcase your products or services, you can reach a wider audience and drive more traffic to your website.
- According to Wyzowl’s 2021 State of Video Report, 87% of people are watching more video content than they did in 2020.
- According to HubSpot’s recent survey on 2022 marketing trends, short-form video has the highest return on investment of any social media channel.
- According to the latest YouTube statistics, 55% of people watch videos on YouTube every day.
- According to recent studies, 83% of marketers say that video has helped them increase their conversions.
- According to HubSpot’s State of Video Marketing 2021 report, the average video length is 4 minutes and 29 seconds
5. Use AI, like GTP3, to speed up processes.
Artificial intelligence (AI) is revolutionizing the way businesses operate, and the world of crypto marketing is no exception. Tools like GTP3 can help you create high-quality content faster and more efficiently, freeing up your time to focus on other aspects of your business – and it’s also free!
Some examples of how I’m using GPT3 right now are:
- Improving the grammar and spelling of content written by non-native English speakers, such as myself. This can help ensure that your content is professional and error-free, increasing the chances of converting potential customers. Even if you are thinking – “but wait a minute: Your English is perfect, you have spoken at the most important SEO conferences in the world, and won the UK’S LGBTQ New Comedian of the year award in 2022 because you don’t just know about SEO you are also a comedian – did you have GPT3 to go over this articles?”. Yes, I did, and thank you for the compliments.
- Streamlining the creation of emails to clients, allowing you to quickly and easily send personalized messages to your target audience.
- Generating contracts and other legal documents saves time and resources while ensuring that all necessary documents are accurate and up-to-date.
- Creating social media posts that are engaging and relevant to your target audience. By using AI to analyze data on your followers and the content that performs best, you can create social media posts that are more likely to be shared and liked.
- Using AI like GTP3 can also help with translating whitepapers and other documents from one language to another. This can be especially useful if you are targeting an international audience and need to ensure that your content is available in multiple languages. By using AI to handle the translation process, you can save time and resources while ensuring that your content is accurate and professionally translated. I have tested this from English to Spanish and vice versa and the results are so much better than using Google Translate, Deep L, or any Worpress plugin! Ideally, you can also hire a native speaker to check the accuracy of the content.
My top Chat GPT3 tip:
The “act as” hack is a useful technique for crafting effective ChatGPT prompts. It involves telling ChatGPT to take on a specific role or persona in the conversation by using the phrase “act as” in the prompt. This can make the conversation more engaging and immersive or allow you to simulate real-world scenarios.
For example, you can ask ChatGPT to “act as a crypto trader” and give recommendations for investment opportunities or “act as a detective” and solve a fictional crime. To use the hack, simply include “act as” followed by a description of the role ChatGPT should play in the conversation.
By using the “act as” hack, you can create customized, engaging ChatGPT conversations that meet the user’s specific interests and needs.
Final thoughts
Marketing can be a funny industry and it’s always difficult to know what works and what doesn’t (there’s plenty of snake oil salesmen out there).
What I’ve shown in this blog post are tactics that have worked for me and for my clients in the past and they’re tactics I’ll certainly be using in the future.
So, if you’re a budding Web3 company that wasn’t satisfied with the growth of their company in 2022 – why not try some of the tactics that I’ve discussed today which have generated incredible results for the top names in this industry!
And as a final plug, if you’re interested in implementing SEO in your Web3 or SaaS business you can contact me below for a free consultation or check out my daily SEO tips on LinkedIn.
