AI search is no longer theoretical.
It is already reshaping how visibility, authority, and discovery work.
That is why I take AI search seriously, and why my work has been featured in the books SEO in 2024, SEO in 2025 and SEO in 2026, edited by David Bain and published by Majestic.
Here’s every single interview of these podcast series:
- SEO in 2023: The importance of using hybrid models for AI
- SEO in 2024: Build your own prompt libraries for your clients
- SEO in 2025: Improve the output from AI by creating custom GPTs for your clients
- SEO in 2026: Customise AI to automate your SEO processes
Being featured across three consecutive editions reflects how quickly search is changing, and how consistently AI search, automation, and modern SEO have moved from edge topics to core strategy. Exploring thought leadership on AI search helps optimize results.
Why the SEO in series matters now
Search has changed more in the last twelve months than in the previous decade.
AI systems now:
interpret and summarise content instead of simply ranking pages
decide which sources are cited, not just which links appear
reward clarity, structure, and consistency over volume
The SEO in series exists as a reference point for these shifts. It is not a trends roundup. It is a practical snapshot of how experienced practitioners are adapting strategy, workflows, and expectations based on what is already happening.
Being included across the 2024, 2025, and 2026 editions signals continuity rather than prediction. The themes have evolved, but the direction has remained clear: search is becoming retrieval-led, not ranking-led.
My contribution: AI search and AI automation
Across the editions, my contributions focus on two areas that are now inseparable:
AI search
How large language models retrieve, interpret, and cite content, and what teams must change in how they structure and publish information.AI automation for marketing teams
How AI should be used as part of controlled systems rather than ad-hoc content generation, and how teams can scale output without losing clarity, quality, or credibility.
The core point has remained consistent year after year:
Teams that treat AI as a writing shortcut will struggle.
Teams that treat AI as part of their content and search systems will stay visible.
Live book launch: SEO in 2026
Today, I’m joining the live launch for SEO in 2026 alongside more than sixty contributors, discussing what actually matters for the year ahead.
Live times for Dec 10, 2026:
8.30am ET, New York
1.30pm GMT, London
2.30pm CET, Madrid
12.30pm ART, Buenos Aires
7.00pm IST, Delhi
My session focuses on:
how AI search is changing visibility and authority
what marketing teams must stop doing
what needs to change in SEO, content structure, and automation workflows
If you take search seriously this year, the livestream is worth watching. It is one of the few places where practitioners talk about what is happening now, rather than what they hope will happen.
The livestream link is available via the book launch.
Why this matters beyond the book
Being featured across three consecutive editions of the SEO in series is not about recognition for its own sake. It matters because it reflects:
sustained work at the intersection of SEO, AI search, and automation
a long-term shift away from tactical optimisation toward structured systems
how search platforms already evaluate and surface information
Search in 2026 will continue to reward teams that prioritise clarity, structure, and consistency across Google and AI-driven platforms. That is the work I focus on, and why these contributions exist. Consider our frameworks from Mastering AI Search for comprehensive support.
