Content Structure for SEO and LLMs (2026): How to Get Cited
Content structure has always played a central role in search engine optimisation. It influences how users read content, how search engines crawl and index pages, and how relevance is determined for rankings. What has changed is where content is consumed. Content is no longer read only on your website. Large language models (LLMs) such as […]
WordPress vs Custom CMS: A SEO Perspective
WordPress versus custom CMS is a choice most Web3 teams face when they start thinking about their content infrastructure. And it’s usually the wrong question to ask. The real question is not which platform, but which platform serves your growth stage right now. A custom CMS might be necessary at scale, but it’s expensive and […]
Keyword Research in 2026: The Cornerstone of Successful SEO
Keyword research in 2026 looks completely different than it did five years ago. Search behaviour has shifted. User intent has become more specific. And the tools have changed from simple volume databases to AI-powered systems that understand semantic relationships. The core problem most teams face is not a shortage of keywords. It’s too many keywords […]
Is Medium Bad for SEO? Pros & Cons [2026 Guide]
Medium is not inherently bad for SEO — but it can limit your domain growth if used as your primary publishing platform. If you publish only on Medium, the SEO authority benefits medium.com, not your website. However, when used strategically for content syndication with proper canonical handling, Medium can support visibility without harming your rankings. […]
Top 5 SEO mistakes by Crypto & SaaS websites (and how to fix them)
TLDR Using a custom Content Management System (CMS) can often be inaccessible and negatively affect efficiency, technical seo, and cause wider SEO issues. One-page websites restrict how many keywords a website can rank for and provide very little context or information about the business’s product or service. Websites should focus on one keyword/topic/theme per-page in […]
SEO for Crypto & Web3: 5x your traffic this year [Webinar]
How SEO for Web3 can grow your traffic without ad spend, why search converts so well, and how to start building your customer list through Google.
Victoria Olsina’s Semrush Webinars: Every Session as Host and Speaker (2020 to 2022)
Between 2020 and 2022, Victoria Olsina hosted and spoke at seven Semrush webinars, in English on Semrush Live and in Spanish on Semrush en español. The sessions covered SERP features, natural language processing, SEO myths, mobile-first UX, on-page SEO and the state of SEO in Argentina. This page collects every recording in one place, with […]
Victoria Olsina at BrightonSEO 2021: What She Learned About Bullying in the Workplace
On 8 July 2021, Victoria Olsina spoke at the summer edition of BrightonSEO, the UK search marketing conference. Her talk, “What I have learned about bullying at the workplace”, stepped away from rankings and tactics to talk about the people side of SEO work. This post records the session and shares the slides. Her other […]