Web3 SEO Case Study
How ConsenSys Generated $1.5M in Pipeline with a Full-Funnel SEO Strategy
The Challenge
ConsenSys, a global leader in blockchain infrastructure, set out to become the top enterprise blockchain provider, outranking major tech players like IBM and Deloitte.
To cut through market noise and reach enterprise buyers, they needed a search strategy that would increase visibility, build authority, and drive measurable revenue.
The Objective
Design and implement a full-funnel SEO strategy that would:
- Grow non-branded visibility across high-value keywords
- Attract and convert enterprise buyers through strategic content
- Deliver qualified leads and a clear return on investment
The Solution: Thought Leadership Content-Led SEO
A two-pronged approach combined high-quality, use-case-driven content with advanced technical SEO:
Content Strategy
- 50+ evergreen content assets targeting the full buyer journey
- Industry use case pages (finance, healthcare, supply chain, and more)
- Real-world case studies and success stories
- White papers and thought-leadership articles
SEO Strategy
Keyword mapping and competitive analysis
Optimisation of legacy content for rankings and conversions
On-page SEO updates, internal linking, and structural improvements
Tracking implementation to monitor ROI across touchpoints
Results
Organic visibility increased from 0% to 33%, surpassing IBM (10%) and Deloitte
Ranked 175 keywords in the top 3 positions — 3.7x more than IBM
Captured 41 featured snippets for high-intent blockchain topics
Delivered over 24,000 organic clicks and 1.1 million impressions
Organic search became the #1 source of MQLs, generating 54% of all leads
SEO efforts contributed $1.5 million in qualified pipeline within 12 months
Conclusion
This case proves that SEO, when rooted in clear business goals, can outperform paid media and PR — even in a crowded enterprise market. For ConsenSys, content-led SEO became the engine for long-term growth and competitive dominance.
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