AI SEO & GEO for Crypto Payments Platforms

Payment platforms compete on trust as much as features. Victoria Olsina builds the search and AI-citation presence that makes your platform the answer when buyers and integrators ask which crypto payments provider to use.

Buyers ask AI before they ask you

Integrators, merchants and finance teams increasingly ask AI assistants to compare payment providers before visiting any site directly. If your platform is not structured for retrieval, you are excluded from that shortlist before the conversation even reaches you.

Who this is for

This page is for crypto payments and payments infrastructure companies competing on discoverability.

This service designed for:

This is not for:

Nominated for Best SEO in Europe in 2024 by the Latam SEO Awards

Conference speaker: DevCon, SEMrush Webinars,  Brighton SEO, Searchmetrics Summit, and others

What Victoria Olsina does for crypto payments platforms

Programmatic SEO for payment routes

Build landing pages by chain, corridor, currency and use case at scale, designed to rank and convert.

Compliance-aware content

Structure content around the regulatory and compliance terminology payment buyers actually search for.

AI citation for comparison queries

Position your platform to be named when AI systems answer best crypto payments provider style questions.

Content production systems

Custom AI content pipelines that scale page output without scaling the content team.

How It Works

01

Map

Victoria Olsina maps the payment routes, corridors and use cases your buyers actually search for.

02

Build

Victoria Olsina builds the programmatic template and AI content pipeline for your specific taxonomy.

03

Scale

Pages ship at volume across chains, corridors and use cases without adding headcount.

04

Track

Victoria Olsina monitors rankings and AI citations and refines the system monthly.

Victoria Olsina is the author of the book "Mastering AI Search for Crypto & Web3 Brands"

Most Web3 teams are invisible in ChatGPT, Perplexity, and Google AI Overviews.

Not because they lack content.
Not because they lack effort.

But because AI systems cannot reliably understand, verify, or reuse what they’ve built.

This book explains why and what to fix.

Written for founders, CMOs, and product leaders building in crypto, blockchain, and Web3.

Book cover about AI and crypto

Case Studies:

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ConsenSys Case Study: Driving $1.75M Revenue & Outranking Competitors

SEO drove over $1.75M in influenced revenue from closed-won deals, with organic search responsible for 50% of all leads and top rankings for enterprise blockchain terms, ahead of IBM.

In less than a year, Victoria Olsina’s SEO strategy led to significant growth in organic visibility, revenue, and keyword rankings, surpassing major competitors like IBM.

  • Generated $1.75M+ in influenced revenue from closed-won deals that interacted with SEO.
  • Organic search traffic was responsible for 50% of all leads.
  • Achieved top rankings for “enterprise blockchain” related keywords, outperforming IBM.

Bankless Case Study: Projected 1,590% Organic Growth & $700K Revenue Increase

Our client projected a 1,590% increase in organic growth, translating to an additional 123,703 organic leads and an estimated revenue boost of $700,000 over the next year.

  • Organic leads projected to grow by 123,703.
  • Estimated $700,000 revenue increase.
  • Projected 1,590% Organic Growth

Crypto Payments Case Study: Programmatic Content at Scale Using AI Agents

We partnered with Bando: a Web3 payments protocol, to launch a programmatic SEO system powered by custom AI Marketing Agents trained on the brand’s voice and taxonomy. These agents generated over 200 landing pages covering chains, brands, countries, and use cases, designed to rank and convert.

In just 3 months, the results were transformative:

  • Organic traffic surged 308% vs the previous quarter

  • LLM sessions from ChatGPT doubled, driving new discovery

  • Top 10 rankings for top gift card products such as Roblox, Uber Eats, Amazon, Netflix, etc 

This AI-powered system now scales content velocity while unlocking new SEO acquisition channels, across Google and LLMs.

A programmatic AI system produced more than 200 landing pages and grew organic traffic 308% in a single quarter, doubled ChatGPT-referred sessions, and earned top-10 rankings for major gift-card products.

Testimonials

"Victoria my SEO role model. She can optimize any piece of content to rise to the coveted Top 3 position: from youtube videos, to blog posts, to landing pages. Under her direction, we’ve achieved the following successes: – 0 to 175 keywords ranking on the top 3 positions – .5% to 25% organic visibility for our website – 0 to 40 featured snippets on our designated pages – 0 to 24k+ organic clicks on our designated pages"

    Lesa Mone
    Lesa Mone

    Head of Content at Nethermind

    "Victoria is an SEO expert, a determined executor, a straightforward and helpful team member, and the rare kind of person who can give you a ton of extremely useful information while also making you laugh, literally, out loud. (…) Over her time at ConsenSys Victoria has become a leader on the team due both to her ability and expertise and her excellent communication. She has worked with people across the marketing team, from the technical to the creative, as well as with leads of products and portfolio companies. She is able to distil complicated information into interesting and engaging presentations and consistently keeps our team educated on the search space and our own place within it."

      Elise Ransom
      Elise Ransom

      VP of Marketing at Serotonin

      "You will not meet another SEO consultant more knowledgable or more confident in her SEO strategies than Victoria. Over the course of one year with her SEO leadership: we published over 50 pages of optimized blockchain use case content, we increased search visibility from 0.5% to 33% and drove over 1/3 of the company’s website traffic, we also increased click-through rates by over 100%, helping to generate approximately 54% of ConsenSys marketing qualified leads in 2019. Her strategies produce fantastic results. Follow them"

        Nicole Adarme
        Nicole Adarme

        Head of Institutional Marketing at ConsenSys

        "Victoria revolutionized our SEO practices at ConsenSys. In a short amount of time under her guidance, our firm was able to go from zero to 40 featured snippets for enterprise blockchain-related keywords and significantly increase our organic search visibility. Victoria championed our entire marketing team to think from an SEO mindset and contributed significantly to the redesign of our website to help ConsenSys compete against enterprise blockchain competitors like IBM."

          Mason Nystrom
          Mason Nystrom

          Investor Partner at Variant (Former Content Marketer at ConsenSys)

          Frequently asked questions

          Structured, entity-clear content around transaction types, supported chains, compliance and integration terms, built to rank and to be cited when AI systems compare payment providers.

          Bando saw 308% traffic growth in three months and doubled LLM sessions using this exact programmatic approach.

          Yes. Content is structured around the compliance and regulatory terminology your buyers search for, without sacrificing accuracy.

          Custom AI content pipelines trained on your brand voice and taxonomy produce landing pages at volume, the same system that took Mezo’s content cycle from four hours to ten minutes.

          Yes. The same structural and citation principles apply whether your buyer is a consumer, a merchant or an integration partner.